Facebook's M & The View Of Internet Marketing Companies

By Robert Sutter


Anyone who owns an iPhone recognizes the name, "Siri." This is the name of the virtual assistant that helps smartphone owners obtain a tremendous amount of information, whether it's in regards to nearby restaurants, trivia, or what have you. Facebook seems to have taken a cue from this successful system with its own entity. This is where M will come into play and here are some of the details which Internet marketing companies are likely to give.

M is the virtual assistant of sorts that has been connected to the Facebook Messenger app. Basically, those who utilize the app on a routine basis will be able to access a wealth of information, not unlike the aforementioned Siri across iPhone and Apple devices. Maybe you're out completing some holiday shopping; M may be able to tell you about where some of the best prices are. Suffice it to say, M has its own degree of usefulness not to overlooked.

If you think that M is nothing more than several lines of code in a mobile app, you'd be wrong. Even though there is a fair amount of artificial intelligence behind Facebook's take on the virtual assistant idea, Facebook employees are also behind the efforts that this feature is responsible for carrying out. What this means is that there are equal parts technological and human effort to recognize. The eventual success of M is another story to consider entirely.

Execution will ultimately determine the success of M, which I'm sure all Internet marketing companies will be able to attest to. I believe that it's important to note the competition have M has, according to firms such as fishbat, especially when Siri, Cortana, and the like have become so useful. In this regard, Facebook's efforts may be at a disadvantage. With that said, if the aforementioned marriage of AI and human effort is carried out, it's easy to imagine that further success can be reached.

Competition is always welcome in the field of technology, and it's easy to see that Facebook's M has the ability to carve a respectable niche for itself. Does it already have a tremendous level of competition to account for? Given what exists on the market already, it's an undeniable statement. Nonetheless, for those who frequently use Messenger and might have been expecting more from it, perhaps M will be the feature you have been wishing for.




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