Selecting A Donor Recognition Wall

By Jeffrey Allen


Raising money for a nonprofit organization is a core aspect of the life of any group. If this part is successful, the organizers will be able to continue offering the programs that are needed. Part of the success of any fundraising effort should be including a donor recognition wall. This not only provides those who have participated in an excellent way to be thanked but also inspires other potential donors to participate in the support of the group as well.

A glass presentation can be basic or elaborate. The most basic is a simple glass case that includes the names of those that have offered help. More elaborate pieces include lit or colored glass that is etched with the names of the donors. Caution should be used where it is placed. For instance, high activity areas and those where children are playing put it at risk of being broken and causing injury.

Capital campaigns often use bricks as a permanent way of thanking donors. The names are etched or carved into the bricks and they are used to create a pathway or in a wall display that is set off from the rest of the wall. This is a permanent display and many donors will enjoy looking for their brick or that of the loved one they have contributed in to memorialize.

Digital displays can be used for efforts that are ongoing. If your organization wants to show how a capital campaign in progress, these are a great way to do so. Those that have specific fundraisers all the time can also use them to show off the highest fundraisers in your group. This type of display isn't considered a permanent solution, but it is able to be updated and modern.

Putting a final architectural design together will provide a display that is both permanent and elegant. Most will incorporate glass, brass, and brick in the design. They are more expensive but worth it when larger campaigns are organized. They show the donors that you are serious about being a permanent part of the community and their contributions will live forever.

Every display should be planned and budgeted before the campaign begins. With an expected level of donations, the organization can set a budget that is appropriate to the amount raised and get designs for the wall of recognition ahead of time. This helps keep the costs at a minimum and makes it easy to know the minimum levels in order for a name to be included. Knowing this information will help with providing the reward summary to potential donors so they know what level they need to reach to be included.

At the end of the campaign, plan a large event to say thank you. The final event should include the donors and their families, politicians, the media, and those who the funds will help. This type of event should really make those who contributed feel special and thanked. With a nice unveiling, everyone gets to appreciate those that helped and inspired to help more.

Raising money for an organization is often a full-time effort. Those that donate money to further the cause should be rewarded and recognized for their generous contributions. Having a permanent place to show other potential donors that they too will be appreciated will increase the potential for future campaigns.




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